Privacy Policy

Last updated: 10 July 2026

Introduction

At TideDials ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your personal data.

By using our website, purchasing a TideDials device, or using our cloud services, you agree to the practices described in this Privacy Policy.

Who We Are

TideDials is a UK-based sole trader business that designs, produces and sells Wi-Fi connected tide clocks together with the cloud services required to provide accurate tidal information and device management.

If you have any questions about this Privacy Policy or your personal information, please contact us at:

Email: info@tidedials.com

Information We Collect

Depending on how you use our services, we may collect the following information:

Information you provide

When you purchase a TideDial or contact us, we may collect:

  • Your name

  • Email address

  • Postal address

  • Any information you include when contacting us

Device and usage information

When you use your TideDial device or our online management portal, we may collect:

  • IP address

  • Device serial number

  • Device settings and configuration

  • Usage logs

  • Activity logs

  • Records of changes made through the web application

This information helps us provide the cloud service, diagnose problems, improve reliability, and support your device.

Payment Information

All payments are securely processed by Stripe.

We do not store your payment card details on our servers.

When you make a purchase, payment information is processed directly by Stripe in accordance with Stripe's own Privacy Policy: https://stripe.com/privacy

How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Deliver our cloud-based services

  • Authenticate access to your device

  • Provide customer support

  • Send purchase confirmations and receipts

  • Notify you of important service updates

  • Send product news, newsletters and marketing communications

  • Improve our products and services

  • Detect misuse, fraud and security issues

  • Comply with legal obligations

You may unsubscribe from marketing emails at any time by following the unsubscribe link included in our emails or by contacting us directly.

Legal Basis for Processing

Where UK GDPR applies, we process your personal information because:

  • It is necessary to fulfil our contract with you when you purchase and use a TideDial.

  • It is necessary for our legitimate interests, such as improving our services, maintaining security and providing customer support.

  • We are required to comply with legal obligations.

  • Where required, we rely on your consent, which you may withdraw at any time.

Cookies

Our website uses essential cookies that are necessary for the operation, security and functionality of the website.

These cookies may be used to:

  • Keep you securely logged in

  • Maintain your session while using the website

  • Protect against fraudulent or malicious activity

We do not currently use analytics cookies or advertising cookies.

Email Communications

After purchasing a TideDial, you may receive:

  • Order confirmations

  • Payment receipts

  • Service notifications

  • Firmware or software update information

  • Product updates

  • Newsletters

  • Marketing communications

You may opt out of marketing communications at any time. However, we may still send important service-related emails where necessary to provide the service you have purchased.

Data Retention

We keep your personal information only for as long as necessary to provide our services and fulfil our legal obligations.

Generally, we retain your information while your TideDial continues to use our cloud services.

If you stop using our services and request deletion of your data, we will securely delete your personal information unless we are legally required to retain certain records.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers where necessary to operate our business, including:

These providers only process information on our behalf where necessary to deliver their services.

We may also disclose information if required by law or to protect our legal rights.

International Customers

Our products and services are available internationally.

Depending on your location, your information may be processed in the United Kingdom or by trusted service providers operating in other countries. Where required, we take appropriate steps to protect your personal information.

Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your information from unauthorised access, loss, misuse or disclosure.

While no online service can guarantee absolute security, we continually work to protect the systems that store and process your data.

Your Rights

Depending on your location and applicable law, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your personal information.

  • Object to certain processing.

  • Request restriction of processing.

  • Request a copy of your information in a portable format.

  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please email:

info@tidedials.com

Deleting Your Data

If you wish to delete your account and associated personal information, simply contact us at:

info@tidedials.com

Once we have verified your request, we will delete your personal information unless we are legally required to retain certain records.

Children's Privacy

Our products and services are not intended for children under the age of 18.

We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services or legal requirements.

The latest version will always be published on our website together with the date it was last updated.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

TideDials

Email: info@tidedials.com